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The lack of a tie becomes a symbol of organizational change


Dieter Zetsche – CEO of Mercedes Benz – was never comfortable wearing a tie. After conforming to the formalities of the business world for decades, the mustachioed and bespectacled Daimler chief executive has cut loose and traded in his suit for jeans and sneakers. Now everyone at Daimler can dress how they want.

Mr. Zetsche’s fashion makeover isn’t just a personal preference. It’s a sign of broader changes in Daimler’s corporate culture.

The maker of Mercedes Benz is trying to foster a more free-wheeling atmosphere modeled after the startup culture in Silicon Valley.,,


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