It’s Time To Get Real About Digital Transformation.

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Digital transformation, ugh! It hurts just to say it.

I’ve just returned from an amazing conference, hosted by Insight Venture Partners, where C-level leaders and board members discussed the opportunities and frustrations of digital transformation. By all accounts, getting this stuff right is really hard. Really hard.

Even for the smartest and most experienced leaders.

For these leaders, and others like them, the challenge has been to use digital transformation to establish or maintain product leadership. The results have not been encouraging. Change is always hard, but add the concerns of cybersecurity, cryptocurrencies, AI/ML, IoT and whatever the next startup is doing, and this change has a whole new layer of complexity.

So, how do you build a product leadership organization?...

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