Here at Google, we don't have a secret formula for innovation. But that doesn't mean Googlers' best ideas are ineffable mysteries. On the contrary, we've found they can be systematically coaxed into being and steadily improved upon. And so can yours.
Just about everyone can learn to brainstorm better. After all, it's a process like any other. And the beauty of a process is that it can be taught, learned, and shared. We've distilled our own approach into a set of three basic principles—ideas we believe can be adapted and applied at pretty much any organization, regardless of size or industry...
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